“How should I protect my idea?” This is a question discussed a lot amongst investors and founders and my take is that the value gained when getting feedback from likely and unlikely peeps is worth much more than safe guarding your business idea. Most probably the pain you are looking to solve has been identified by others and you might as well get their input, endorsement, buy-in or maybe even partnership. The market is super competitive and you need to out-smart and out-work (is that a real word?) to win.
No – that doesn’t mean you need to share your secret sauce. Your communications is not binary and you choose how to be smart, inclusive, get feedback, entice potential ambassadors and learn&learn&learn. Let your idea marinate.
Tell everybody… all the time….everywhere about your idea. Give the guys next to you on the bus a demo, ask you friends and your friends’ friends at dinners. Don’t be afraid to be annoying and if somebody steals it and executes better, then, tough. That means you were not the one… at least ont this time.